Company News, New Products

Dawn Debuts EZ-Squeeze Dish Soap for Household Care

P&G’s latest creation features the one-handed dispensing of product to allow accessibility for all abilities.

At Procter & Gamble, with the new Dawn EZ-Squeeze, dish care consumers can stop shaking and start squeezing. According to the company, Dawn EZ-Squeeze’s innovative one-handed design provides ideal product control to wash dishes.    During extensive consumer testing spanning more than five years, Dawn heard from “a myriad of people” – specifically some with disabilities and/or limited dexterity – that the new design of the EZ-Squeeze bottle allows greater ease of us...

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